Viacom

Retail Partnership Activations

To generate buzz with core fans and new viewers, Viacom’s Distribution and Business Development team partnered with service providers to host free retail events across the country.

AT&T Representative with Custumer and Teenage Mutant Ninja Turtles Fan
AT&T Representative with Custumer and TMNT Fan

Everyone's favorite mutant turtles left the NYC sewers to promote the launch of their new series, Rise of the Teenage Mutant Ninja Turtles on Nickelodeon. Nickelodeon and AT&T celebrated the premier on DIRECTVNOW with retail events that included photo ops with Teenage Mutant Ninja Turtles costumed characters, activities, games, and giveaways.

Fans at Optimum Store Snack on Rainbow Sno-Cones While Waiting to Meet RuPaul’s Drag Race Queens
Fans Snack on Rainbow Sno-Cones While Waiting to Meet the Queens

To show support for Pride-based activities that drive awareness and traffic, Altice and Viacom partnered to bring two stars from VH1’s Ru Paul’s Drag Race to an Optimum store where fans and supporters would have the chance to meet the LGBTQ advocates and take-home autographs and photos.

SpongeBob SquarePants Costume Character & Fans Celebrate 20th Anniversary
SpongeBob SquarePants Costume Character & Fans

Who lives in a pineapple under the sea -AND- is celebrating 20 years of laughs? SPONGE-BOB-SQUARE-PANTS! Altice hosted two special in-store consumer activations at Optimum Experience Centers in support of SpongeBob SquarePants’s 20th Anniversary. Both events included meet & greet appearances with a SpongeBob costume character, printed photos, craft activities, and celebratory snacks.

MTV’s Video Music Awards Moon Person and Fans at Optimum Experience Center
MTV’s Video Music Awards Moon Person Poses with Fans

MTV’s annual on-air event - Video Music Awards – showcases performances by top artists and hot newcomers. This year, Viacom and Altice partnered on a multi-layer promotional campaign to support the always popular on-air award show. The promotional strategy included in-store sweepstakes, social media promotion, and consumer activations with Moon Person costume character appearances and special swag giveaways for customers.

The retail activations serve as turnkey opportunities to help drive brand interactions and impressions for Viacom network series and tent pole events as well as deepen partnerships with service providers.

Fans Meet Queens – Dusty & Milk – From VH1’s RuPaul’s Drag Race
Fans Meet Queens – Dusty & Milk – From VH1’s RuPaul’s Drag Race
Fan Takes a Spin on the TMNT Prize Wheel
Fan Takes a Spin on the TMNT Prize Wheel
Digital Photo Op with VMA’s Moon Person
Digital Photo Op with VMA’s Moon Person

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