Million Bazillion LIVE! MarCom Gold Winner!
APM’s Marketplace, with sponsor Greenlight, took home GOLD for Strategic Communications, Marketing/Promotion Campaign and Integrated Marketing, for their unique in-school program Million Bazillion LIVE!
Welcome Morphle, Oddbods & Little Angel
Characters from three popular animated children's series have been brought to life to join the Oasis appearance roster. Little Angel features nursery rhymes and stories for young learners, while Morphle takes preschool viewers on adventures with Mila and her magic pet, Morphle. Oddbods is an animated comedy series following the mischievous antics of eight furry friends: Bubbles, Pogo, Newt, Lulu, Jeff, Slick, Fuse and Zee. The shows come from Moonbug Entertainment, and the characters are available for appearances now.
A Taste of Something Sweet
As self-proclaimed bibliophiles, Oasis was thrilled to be asked by HarperCollins to create a special moment for book fans at book festivals across the U.S., with the “Treat Your Shelves” tour.
Fueling Connection: Online Experiential Marketing Trends
In 2020's edition of the dog days of summer, the weather isn't the only force of nature bringing the heat. The human spirit (particularly in the business world) radiates positivity, perseverance, and persistence to push boundaries and adapt to new surroundings. The service industry aches to keep serving, and brands seek to meet people where they are: at home and online. Experiential events haven't gone extinct. They've evolved. Want to get in on those trends with your brand? Read on.
Bringing Digital Experiences to Life for Kids and Families
Digital experiences are a part of our everyday lives, regardless of your age, it's common to spend at least a few moments of your day engaging with a screen. As experts in building out family-friendly activations, we often ask ourselves, how do we take an everyday activity and bring it to life in a new way for consumers to experience?
How Agencies Become Brand Masters
When the world presses pause, it gives us all more time to think about what it means to play. Creativity, kindness, positivity, innovative and agile solutions guide us all in an uncertain time, but the keystone to moving forward is trust. As you imagine, re-imagine or solidify your expectations and goals, it's important to assess the level of trust you've placed (or will place) in an agency that has pledged to meet your needs. We think the following criteria will determine if your marketing agency has what it takes to become your brand master.
How Financial Literacy Programs Can Add Up
Fiscal matters can dominate an adult's headspace. When you're in the experiential marketing business with over 25 years of experience executing programs for family audiences, you can't help but muse, but what about the children?
Experiential Shipped Direct to Consumers
We've all been witness to the recent success of curated subscription boxes for brands – from luxury goods, healthy eating and beauty, to educational kits and family entertainment. These targeted boxes deliver impactful, micro-experiential moments direct to the consumer.
The Power Experiential Plays in Sharing Your Brand Ethos
Looking to convey your brand’s mission and values? Consumers are going to ask more than what you stand for. They’re also going to ask what you stand up for. Experiential marketing holds a powerful sway in your marketing strategy if you’re looking for an intimate connection between consumers and your brand ethos, particularly as it concerns your social responsibility.
5 Strategies to Steer You Forward
Whether you've been producing events for 2 years or 20, you may notice the landscape has changed. If you're looking to cruise into the new year with a failsafe experiential activation, consider putting these 5 trends in the driver's seat and enjoy the ride.
The Rise of Experiential Marketing
In an age where ever-present screens dictate social interaction, consumers crave personalization, transparency, and experiences, and so, we happily say - welcome to the rise of experiential marketing! With Americans prioritizing experiences over products, companies and brands are dedicating marketing funds to producing pop-up events and experiences meant to tangibly impact consumers where they work, play, and live. Experiential marketing is not a novelty expense or a publicity stunt, it's essential.
5 Ways to Make Your Perennial Program Pop
Each new year brings the promise of excitement. It's time to renew, refresh, get organized and make things happen. You strive to push boundaries while remaining true to who you are. But how do you chase this goal while planning your perennial family event activations? Simple. Just keep in mind five little things.
Giving Thanks for Our Diverse and Experienced Event Team
In less than a second, a search engine populates the definition of gratitude as the quality of being thankful; readiness to show appreciation for and to return kindness.
5 Ways Your Event Should Lean into the Holiday Hoopla
You've seen the signs: temperatures are dropping, daylight is waning, and your feed is filled with plaid-clad friends and family obsessing over everything pumpkin. It's official – the holidays are upon us and they are NOISY. How can your event compete with the clatter? You don't need to shout louder to contribute to the conversation, just follow these five steps to secure yourself some warm fuzzies from the families you love to entertain.
Meeting Heroes: The Power of Character Appearances
Imagine that you've been given the good fortune to meet your hero - that celebrity, sports star, influencer, humanitarian who inspires and invigorates you. Go ahead, daydream a little. Can you feel the anticipation? The thrill? Now, imagine that you could duplicate this perfect, imaginary meeting sentiment and make it a reality for young consumers and their influence on purchasing (oh, trust me – they have power)? Wouldn't you like to harness that level of exhilaration and deliver it to kids and families and the brands you represent?
How to Keep Your Cool Planning a Live Outdoor Event
Summer is definitely upon us - invoking images of beaches, pools, picnics, ice cream, lemonade, and movies under the stars. Kids are out of school, families are on vacation, and calendars are sagging under the weight of outdoor events and festivals. It’s the perfect time to be in the experiential marketing business… until that perfect balmy summer day you planned on turns out to have a heat index of 105 with 95% chance of thunderstorms. While no one can control the weather, there are some ways to beat the heat (or cold) while planning your next outdoor event.
How Kids and Caregivers Measure Success of a Family-Friendly Event
Research suggests that purchases driven by millennials favor experiences over possessions which has brands turning to family friendly activations to expand their reach and loyalty. But how do you build a successful event for youth and adults? You look at some key factors through the eyes of the caregivers AND their kids. Caregivers want lear educational or emotional incentive tied into a visually appealing and interactive event delivered to them via social channels or word of mouth. Kids want cohesive storytelling during the event that offers an exciting adventure and exposure to beloved characters or brands.
Nickelodeon Engages Influencers as Official Nick Jr. Parental Team
Four Instagram influencers with 80K+ followers combined, Faye Gooding, Hattie Harrison, Lorna of Mum to Messy Boys and Nigel of Not So Funny Dads, will share content creation duties for the Nick Jr. UK social channel as well as produce original content on their own sites consistent with the mega-brand’s messaging. We’ve got some heart eyes for this savvy strategy. Nickelodeon’s play to expand social reach through parent influencer relationships builds upon the successful programming model they tested by partnering with “kidfluencers” such as Jojo Siwa and Ryan Kaji from Ryan ToysReviews.