Nickelodeon - Teenage Mutant Ninja Turtles Street Teams at Comic-Con
During the epic Comic-Con weekend, ninjas were deployed throughout the busy streets of San Diego to help promote the relaunch of Teenage Mutant Ninja Turtles (TMNT) on Nickelodeon. Fans were given TMNT-inspired headbands and cards with tune-in information.
Eloquii - EssenceFest Street Teams
ELOQUII brought their runway-inspired styles to New Orleans, LA during EssenceFest with the goal of reaching existing and new customers at an established, well-attended festival. Due to restrictions at the festival, the ELOQUII ambassadors were not allowed to approach attendees, so instead they rocked ELOQUII floral pants with branded tees and cooled themselves with cute fans that left hot festival-goers asking “where do I get one?” ELOQUII repeated the success at Detroit’s Art, Beats, + Eats Festival, driving traffic to a newly opened brick and mortar location.
Sara Lee - Product Launch Street Teams
In three priority markets - Chicago, Miami, and St. Louis - Sara Lee deployed street teams in high trafficked areas wearing branded Sara Lee gear and carrying trays full of newly launched pastry products. Passersby received a sample along with retail coupons for discounted purchases.
TV Land - The Soul Man Tour Street Teams
TV Land took to the streets with The Soul Man Bus Tour in an effort to generate buzz and interest for the launch of the new series. The brightly branded bus traveled to festivals and high-traffic areas in highly populated African American markets including Atlanta, Baltimore, Philadelphia, and New Orleans. Street teams handed out more than 50,000 branded hats, bags, and fans.
Nickelodeon - City of Play Street Teams
In celebration of Nickelodeon’s annual prosocial campaign – Worldwide Day of Play – which educates kids on the benefits of active lifestyles, street teams were deployed in all five boroughs of Manhattan. The brand ambassadors shared messaging about the program and encouraged kids and adults to pose for photos with active play gear and SpongeBob! Signs with a dedicated hashtag helped participants to repost on social media and spread the word about the annual day in September when kids are inspired to get out and play!