Children's network Universal Kids (formerly Sprout) hit the road on a seven-city tour to promote their newest space-themed series, Astroblast! The experiential activation engaged kids and parents in meaningful play at interactive stations including the Zero Gravity Bungee Bounce, Comet's Moon Bounce House, and the Space Challenge Activity Center.
More than 5,000 Space Cadets attended camp - bouncing on the “moon” and jumping to defy gravity! The tour generated national and local PR coverage for the new series, including The New York Times and a weekend appearance on the Today Show!
A digital photo station with social-sharing capabilities provided event participants with a shareable souvenir of their visit to outer space with the "Astroblast!" crew.