Simon & Schuster
Dork Diaries Bus Tour
Celebrated #1 New York Times Bestselling children’s book series, Dork Diaries, took a grassroots approach to connecting with fans and promoting the launch of book 7 – Tales from a Not-So-Glam TV Star – with an author and illustrator bus tour, giving fans across the country the chance to get in touch with their inner dork.
Each stop included author Rachel Renée Russell, and her daughters, Erin who helps write the books and Nikki, who helps with illustrations. Q&As kicked off each event, followed by Nikki performing onsite illustrations of select fans. While fans participated in meet & greets, an event emcee played music and trivia games with attendees.
Additional activities included a Dork-a-licious GIF, branded prize wheel, and active writing display on faux school lockers.