PALYEWKND, an outdoor, weekend festival in New York, hosted by Paley Center for Media invited kids young and old to immerse themselves in top brands in media, entertainment, and gaming. Nickelodeon was onsite with a fully interactive experience, highlighting its top programs and, of course, SLIME.
More than 3,000 guests participated in the Nickelodeon experience, recording more than 2,000 activation videos to share with family and friends.
The highlight of the experience was the Nickelodeon Slime Booth, making dreams come true for thousands of Nickelodeon fans!
The youngest fans loved sitting in Blue’s Clues & You! Thinking Chair and being a pirate on Santiago’s Ship. Kids could also pose as a student in front of Monster High for a digital photo op as well as insert themselves into a promo video for Nickelodeon’s program block “That Thurs Night” with Lay Lay and Young Dylan.
Nickelodeon could also be found at the NFL Experience with Slimetime! Kids created their own touchdown Slimelight video and posed with the NVP trophy.