Nickelodeon

Worldwide Day of Play

Inflatable Bowling Activity at a Worldwide Day of Play (WWDoP) Summer Community Event
Inflatable Bowling Activity at a Worldwide Day of Play (WWDoP) Summer Community Event

To showcase their commitment to combating childhood obesity, Nickelodeon dedicated a day to suspending programming across all channels and websites and featuring messaging to encourage kids, caregiver, and communities to get up, get out, and get active. This day became known as Worldwide Day of Play (WWDoP) and over the past 15 years, Nickelodeon has partnered with other health and wellness organizations and professional sporting teams to host thousands of grassroots Worldwide Day of Play events for kids and families.

Since 2011, over 220,000 kids and families have participated in days of play, helping Nickelodeon to pour over 10,000 gallons of Slime across the U.S.

Worldwide Day of Play Celebration at President's Park in Washington D.C.
Worldwide Day of Play Celebration at President's Park in Washington D.C.

Whether creating a field day for 50,000 attendees and First Lady Michelle Obama in Washington DC's President's Park or joining grassroots health and wellness events across the nation on the "Road to Worldwide Day of Play," Nickelodeon has increased visibility around community organizations and foundations committed to physical activity, sports, and recreation for kids.

NFL Partner Station at Worldwide Day of Play in Prospect Park, Brooklyn
NFL Partner Station at Worldwide Day of Play in Prospect Park, Brooklyn
Nickelodeon & USTA Community Event in Virginia Beach
Nickelodeon & USTA Community Event in Virginia Beach
Obstacle Course at a WWDoP Community Event in St. Louis
Obstacle Course at a WWDoP Community Event in St. Louis

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