Worldwide Day of Play
To showcase their commitment to combating childhood obesity, Nickelodeon dedicated a day to suspending programming across all channels and websites and featuring messaging to encourage kids, caregiver, and communities to get up, get out, and get active. This day became known as Worldwide Day of Play (WWDoP) and over the past 15 years, Nickelodeon has partnered with other health and wellness organizations and professional sporting teams to host thousands of grassroots Worldwide Day of Play events for kids and families.
Since 2011, over 220,000 kids and families have participated in days of play, helping Nickelodeon to pour over 10,000 gallons of Slime across the U.S.
Whether creating a field day for 50,000 attendees and First Lady Michelle Obama in Washington DC's President's Park or joining grassroots health and wellness events across the nation on the "Road to Worldwide Day of Play," Nickelodeon has increased visibility around community organizations and foundations committed to physical activity, sports, and recreation for kids.