Nickelodeon

Beyond The Backpack

Beyond the Backpack Pop-Up Classroom with Sensory Activities
Beyond the Backpack Pop-Up Classroom with Sensory Activities

As part of Nickelodeon’s pro-social commitment to kids and families, they created Beyond the Backpack (BTB), a nationwide initiative to promote overall kindergarten readiness for preschoolers by providing caregivers with resources focusing on five major areas critical to development: Family Engagement, Health & Wellness, Literacy Skills, Social & Emotional Skills, and STEAM Skills.

The initiative provides parents and caregivers with access to resources to help prepare a preschooler for kindergarten.

Dora the Explorer at a Nick Jr. Beyond the Backpack Block Party
Dora the Explorer at a Nick Jr. Beyond the Backpack Block Party

To expand the initiative’s impact, Nickelodeon launched Beyond the Backpack Block Parties – community-based events for families focusing on kindergarten readiness. The events include themed games and activities as well as community partner stations that focus on the five areas of development and preparing a child to enter kindergarten.

Beyond the Backpack and the #2020Census
Beyond the Backpack and the #2020Census

Nickelodeon has partnered with several school districts and children’s museums over the years to host Beyond the Backpack Block Parties that provide parents with the opportunity to begin the kindergarten enrollment process and celebrate the start of school.

Fill-in-the-Black Giant Storybook Activity
Fill-in-the-Black Giant Storybook Activity
Beyond the Backpack with Blues Clues
Beyond the Backpack with Blues Clues
Craft and Drawing Station
Craft and Drawing Station

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