To promote the launch of Universal Kids’ new series, Kody Kapow, the “Kapower Up Training Camp Tour” visited three major, family-friendly festivals and events including San Diego Comic-Con.
The tour introduced more than 13,500 visitors to the new show, its characters, and its Kapowerful messaging.
The activation space included a giant 18ft tall dragon entrance into a village-style set-up with multiple activity stations. The stations took kids on a transformative journey filled with high energy martial arts and immersive, lesson-building activities that helped kids discover their inner superhero.
From an original, Kinect-based Kapower Up video game to a martial arts expert, kids learned lessons and skills similar to those taught throughout the series and had the chance to test their new skills on the Kapowerful Obstacle Course. At the end of the course, kids showcased a martial arts jump-kick into a foam pit. This Kapowerful move was recorded in slow-motion and emailed to guests as a fully-branded, keepsake video!