HarperCollins brought an eye-catching “Sweet Treat” truck to thousands of kids, teens and adults at book festivals across the U.S. Guests could “treat their shelves” to giveaways and choose from a variety of book samplers.
13,000 book fans visited the HarperCollins truck and took home everything from book bags and bookmarks, to stickers, posters and more!
Each event included surprise visitors – including authors, artists and costumed characters!
The littlest readers got a chance to take a ride on the Little Blue Truck!