Viacom

Get Schooled National Challenge and Tour

Get Schooled National Challenge & Tour
Student Audience at a Get Schooled National Challenge Tour Stop

To address declining high-school graduation rates, MTV Networks and the Get Schooled Foundation - a partnership between Viacom and the Bill & Melinda Gates Foundation - partnered to produce a 10-city tour that empowered students, parents and civic leaders around the issue of education.

Winner of Event Marketer's Silver EX Award - Best Activation of a Cause Sponsorship/Tie-in

Get Schooled National Challenge & Tour with Sway Calloway and Common
Tour Host, Sway, with Special Guest & Musical Artist, Common

The tour included private, MTV-style concerts at high schools where celebrities such as Ludacris, Pharrel Williams, Common and Keri Hilson encouraged students to make commitments to education.

Get Schooled National Challenge and Tour Mall Visit
Get Schooled Community Event with "Step Up" Video Op

Get Schooled events at college fairs, shopping malls and community festivals provided information on how to "step up" to the Get Schooled Challenge.

Keri Hilson and Pharrell Williams Get Schooled Challenge & Tour
Keri Hilson and Pharrell Williams Get Schooled Challenge & Tour
Get Schooled Challenge and Tour Stage
Get Schooled Challenge and Tour Stage
Ludacris Get Schooled Challenge & Tour
Ludacris Get Schooled Challenge & Tour

More of our work