Disney Publishing launched the #DemigodGoals campaign to celebrate the myths, magic and mayhem of Rick Riordan titles. The campaign included a series of interactive, authorless, retail events that took place at priority bookstores across the country during a two-year period.
Over 2,000 guests were reached through the campaign resulting in higher book sales, foot traffic, new customers and fans.
Each event featured a variety of activities that would test true demigod fans – including a scavenger hunt, Riptide sword crafts, a branded photo op, spinning the Wheel of Destiny, learning the Greek Alphabet, and testing their fate at the “Let Fate Decide” premium board.
In addition to the bookstore events, 600+ event kits were created and shipped to Barnes & Noble stores across the country to highlight the first annual “Demigod Day” on September 28. The event kits provided each store with demigod-branded activities and material to throw their own ultimate demigod celebration!