Rise of the Teenage Mutant Ninja Turtles Retail Events
Everyone's favorite mutant turtles left the NYC sewers to promote the launch of their new series, Rise of the Teenage Mutant Ninja Turtles on Nickelodeon.
To generate buzz with core fans and new viewers, Nickelodeon partnered with service provider AT&T to celebrate the premier on DIRECTVNOW and host free events at AT&T stores across the country. An additional partnership with Altice placed character appearance events at two east coast Optimum Experience Centers.
The retail events included photo ops with Teenage Mutant Ninja Turtles costumed characters, activities, games, and giveaways.