Oasis Articles
The Power Experiential Plays in Sharing Your Brand Ethos
Mar 19, 2020
Looking to convey your brand’s mission and values? Consumers are going to ask more than what you stand for. They’re also going to ask what you stand up for. Experiential marketing holds a powerful sway in your marketing strategy if you’re looking for an intimate connection between consumers and your brand ethos, particularly as it concerns your social responsibility.
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2020 Trends - 5 Strategies to Steer You Forward
Feb 18, 2020
Whether you've been producing events for 2 years or 20, you may notice the landscape has changed. If you're looking to cruise into the new year with a failsafe experiential activation, consider putting these 5 trends in the driver's seat and enjoy the ride.
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The Rise of Experiential Marketing
Jan 21, 2020
In an age where ever-present screens dictate social interaction, consumers crave personalization, transparency, and experiences, and so, we happily say - welcome to the rise of experiential marketing! With 74% of Americans prioritizing experiences over products (Expedia, 2018), companies and brands are dedicating marketing funds to producing pop-up events and experiences meant to tangibly impact consumers where they work, play, and live. Experiential marketing is not a novelty expense or a publicity stunt, it's essential.
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5 Ways to Make Your Perennial Program Pop
Dec 18, 2019
This decade is coming to a close, which makes the promise of a new year that much more exciting. It's time to renew, refresh, get organized and make things happen. You strive to push boundaries while remaining true to who you are. But how do you chase this goal while planning your perennial family event activations? Simple. Just keep in mind five little things.
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Giving Thanks for Our Diverse and Experienced Event Team
Nov 15, 2019
In less than a second, a search engine populates the definition of gratitude as the quality of being thankful; readiness to show appreciation for and to return kindness.
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