In anticipation of the American Ninja Warrior Junior premier, Universal Kids sought to create a memorable experience for ninja-training gyms across the country with hundreds of promotional kits and six interactive events.
Over 200 American Ninja Warrior Junior awareness kits were distributed to gyms across North America, reaching 35 different states!
The promotional kits brought awareness to the premiere of the competition show by providing hundreds of ninja gyms with stickers, tattoos, posters, postcards and informational flyers to share with their members.
In six select markets, more than 3,500 kids of all skill levels were invited to discover their inner ninjas as they challenged themselves on obstacles and took part in American Ninja Warrior Junior fun! The show’s remarkable set, featuring the roaring finale buzzer, came to life at gym locations with a customized challenge wheel, unique photo opportunities, and meet and greets with All Star Ninja Warriors and Junior Ninjas.